WORK : EVENT BRANDING
Santa Barbara Sea Glass & Ocean Arts Festival
The Carpinteria Sea Glass Festival was so successful that they had to move to a larger venue in Santa Barbara. With the change of venue came a change in name and a complete rebrand. The Santa Barbara Sea Glass & Ocean Arts Festival is an annual event promoting and hosting ocean themed and sea glass artists from all over the country. This festival is the only one of its kind in Southern California, and one of three on the west coast. They wanted a classy, creative logo to represent the renowned coastal jewel of Santa Barbara, California whilst appealing to their audience of artists and sea glass lovers. The new branding and marketing helped them take their festival to the next level.
LOGO BEFORE
Phase 1: Design Exploration
Design concepts explored illustrating colorful sea glass and arranging them to create ocean themed art for the symbol. The wave design unanimously won over the committee. The final logo is more detailed and uses the range of sea glass colors. The direction of the wave forms the letter C – a subtle nod to the original festival in Carpinteria.
We created a visual language for them and produced a variety of marketing assets – most of which they still use to this day.
"Our committee is absolutely overjoyed with all the work Bonfilio has done for us. Delia listened to our needs, educated herself about the subject matter and guided us in the rebranding with professionalism. The beautiful logo, our smartly designed and functional website, our eye catching marketing materials and signage, the social media strategy and execution – all of it was off the charts. Since 2016, our festival has grown tremendously and we continue use the visual language she developed for us.”
—Karen Clark, Creative Director, Santa Barbara Sea Glass & Ocean Arts Festival