WORK : EVENT BRANDING
Big East Women’s Basketball Tournament
The Big East Women’s Basketball Tournament logo was redesigned in 2014 following the redesign of the Men’s Basketball Tournament logo, using the host city’s skyline as a graphic element in the design. In 2017, when the Tournament changed the venue to Milwaukee, we revised the skyline in the logo to reflect the move.
We redesigned the Big East Women’s Tournament logo in 2014, bringing it up to date and aligning it with Men’s Tournament logo which incorporates a graphic of the host city skyline. It remained the same until 2017 when the organization took the Tournament to Milwaukee and we revised the logo to reflect that change.
Each year we start by setting the tone for the visual language of the event with the design of the program cover and tickets. That language is then carried out to the rest of the marketing materials, digital assets, and signage for a cohesive look throughout the event.
