WORK : PACKAGING
Poparazzi Kettlecorn | Package Design
Package label design BEFORE
This entrepreneurial brand from Southern California rebranded itself as Poparazzi and sought assistance with its package design. The goal was to create packaging that captured the fun and unexpectedly decadent flavor of their salty-sweet popcorn, ensuring it stood out on the snack shelf.
The final design was printed on a foil bag, allowing reflective elements to shine through. This technique not only emphasized the burst of flavor but also created a light bulb effect as a nod to the brand's playful new name.
After three months of extensively researching graphic design firms in the country, I chose Bonfilio Design. As a client, I was very demanding, but Bonfilio was always easy to work with. Their creative talents for developing visually stimulating materials are superior. My distributors recommended it to 750 stores purely based on the package design. Working with Bonfilio was a positive experience with great results. – Dennis O’Connell, Poparazzi