PepsiCo | Starbucks Frappuccino Flavor Extension | Label Design

PepsiCo was releasing the first and only Starbucks Frappuccino beverage without coffee – Strawberries and Creme. They wanted it to be recognized as a part of their Frappucino line of products while also having some distinction as a caffeine-free product. My team and I explored a wide range of options with varying levels of emphasis on the caffeine-free creme.