PepsiCo | Sierra Mist Flavor Extension | Label Design

After rolling out Sierra Mist, the lemon-lime flavored soft drink line, PepsiCo was launching the limited edition Mojito Splash flavor. My team and I explored designs that were extensions of the original label design, showcasing this new flavor. The final design had the right amount of visual cues to communicate the minty mojito and citrusy flavors against the icy background texture, speaking to the cold, refreshing nature of the beverage.