WORK : EVENT BRANDING
NYC2000
This typographic treatment that emulates a cityscape with windows that turn into confetti falling was designed for The Mayor’s Office of the City of New York. It represents the city’s big New Year’s Eve celebration in Times Square. The NYC 2000 logo was emblazoned all over the city – on taxi cab medallions, lamp-post banners, screens in Times Square and in used in promotions for events held throughout the city that year. My team also designed promotional materials for the city’s July 4th celebrations as well as the mayor’s private party.