WORK : EVENT BRANDING
New York Road Runners | NYC Half Marathon
The New York City Half Marathon is an annual road running race that passes through famous landmarks such as Central Park, Times Square, and Grand Central Station. I developed a series of graphics that conveyed the “Summer in the City” theme of this race. A boat ride in Central park, the hot pretzel stand in Times Square, a pedicab ride to Grand Central, concerts in the park, and opened fire hydrants – quintessential NYC in the summer.