WORK : PACKAGING

Jose Cuervo Ultimate Margarita Mix | Label Design

 
 

Heritage brand, Jose Cuervo, wanted a new label design for their 1800 Ultimate Margarita Mix that spoke to its rich history and craftsmanship in producing quality tequila. My team and I explored a range of concepts and the version with the fancy crow we named “Joe” was chosen to be developed further, refined and printed. “Cuervo” means “crow” in Spanish.