WORK: LOGOS / IDENTITIES

Dual Hosel Golf Clubs | StraightAway Driver | Logo Design

 
 

The Dual Hosel StraightAway Driver is a radical, new golf head design with a hosel at each end of the face, branching off from the shaft. The alignment of the shaft to the sweet spot and support of the hosels stabilize the club face, eliminating the twisting of the face and shaft. For its brand identity, I used the silhouette of this unique club head which also formed the letter D, emphasizing the DUAL hosels. This main logo is paired with a secondary logo for this particular club – the StraightAway Driver.