Pepsi and Starbucks were introducing a line extension in its Frappuccino portfolio with Strawberries & Crème – based on the non-coffee beverage sold at Starbucks stores. The goal was to work with Pepsi’s in-house design team to differentiate this as a non-coffee product and maintain some of the graphic equities in the Frappuccino family. The final design won Pepsi and American In-House Design Award from Graphic Design USA magazine.