This packaging for Godiva’s signature Biscuits, Coffee, and Cocoa Collection is based on a visual language we created to evoke the essence of the products and the decadent aromas they emit. One of our challenges was in developing a lockup that housed the Godiva logo and product name to create a sense of a brand within the brand. With direction from Godiva's Creative Group, we were able to achieve a look that can span across the line and still allow each product to have it's own distinction. The design preserves the integrity of the Godiva brand while enlivening and elevating it's presence in an ever-changing marketplace.

Other projects for this client include:

• > Chocolots package design
• > Ice Cream package re-design