Animal Haven is an organization that’s near and dear to our hearts. They came to us with an identity crisis of sorts. The challenge was to create a family of logos for the four divisions in the organization, using the new symbol they developed. We started with refining the typography and illustration of the food bowl in the symbol. To distinguish between the divisions, we reversed the background, added descriptive text, and chose a bold color palette. We went on to develop a stationery system and Standards Guide, which explains the proper uses of the logos.