This textile design company that specializes in bath and beach towels, needed an enduring brand identity that could easily translate into a woven label. The concept behind the main brand identity is based on the process of weaving – symbolized by the points of the letter M weaving through the curves of the letter S. Identities were also created for the various sub-brands: The Painted Beach, a colorful beach towel line; Rosa Luciano, a luxurious bath towel line; and Reversibly Yours, a reversible towel line.